Hero about us mobile aa11c25fd2b1ef806cc5af0190815b6d751ee0a72bb371be02e795b310de4868

feel beautiful and confident in your own skin

It all starts with a perfectly fitting bra by peach.

Janet derek web 3acec29a5920a45b343dd29488bccbb3bc54e31e1cf6b1d49c373b6641dfb565

how it all started

Most women are wearing a bra that doesn’t fit or doesn’t do its job. And women will tell you shopping for bras stinks (they will share other words too). We wondered how this could be true when half the population wears a bra.

We knew there had to be a better way. So we created it.

meet our team »

we knew there had to be a better way.
so we created it.

Panties 6f38c5785d6a07548e8e7626725fd68ea52edc31ae6447b974eae04f0728f5a3

the art & science of peach

We infuse art and science into everything we do. We take cutting edge technology, breakthrough and beautiful product design, and a community of expert, caring stylists to create a transformational experience.

Technology 48b21f0a85b744130b70c4b1e2346233643220ea607d9ec66f74fe529235e66e

cutting edge technology

We collected thousands of data points from real women, in person, and used machine learning to build an algorithm that recommends the best fitting bra. These are the same tools Google uses to translate languages and Netflix uses to recommend movies. Then, we used our expertise from thousands of fittings and took it to the next level.

find a stylist »

Bras a5262f6559dde168f8c2c3864ea015ca46ce7e6d69c64cd99843cf8ce49860c2

breakthrough product design

Each and every day, we collect more real-life data and analyze it to engineer better fitting bras. We create hundreds of patterns and samples, we fit and grade each size by hand, and we wear test each style on women of all shapes, sizes, proportions, and ages. The end result is a design process that is truly breakthrough.

explore the collection »

Stylist 8f419d94f14578ef3db77ebf387929dc3cacffbf011f4813287827ac6704a16a

expert stylists who care

The stylist is our secret sauce, because when it comes to bras, DIY just doesn’t cut it. She delivers the expertise and care you need to fill your top two drawers with versatile and beautiful bras, panties, and basics. She can even help you replenish the products you love, automatically (your to-do list will thank you).

become a stylist »

our story is bigger than bras

The peach® social commerce platform is disrupting an industry AND changing the world.

We’re saying “no thank you” to an industry that promotes an exclusive standard of beauty; instead, we’re creating the new standard, where all women feel beautiful in their own skin.

While we start with beautiful design intent, it is when we listen to her and incorporate her real-life data into every decision that we achieve something breakthrough - products perfect for her.

We’re invested in changing the world so that it is more inclusive and so that women have an equal seat at the table. We love and empower entrepreneurship because it is the fastest way to create change.

ready to say goodbye to dressing room drama and back of the drawer panties?

Find a stylist

Peach blossom website e5d4fe1d5bf269f7ff2fe12ac82d34e1617a351a32b9beb1309bc816807c8297