online bra shopping with peach

how it works



get measured by a personal stylist

get measured

Meet with your stylist in person or by video. She’ll take 10 bra measurements and select panties and basics just for you.

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find your perfect bra

find your perfect bra

Our machine learning technology recommends 1 to 4 sizes for each bra you order. You have 21 days to find the perfect bra and return the rest. Returns are on us!

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automatically replenish your favorite items

replenish your faves

Sign up for replenishment, get 10% off and free shipping, and change or cancel anytime. Top two drawers done.

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BRA-NOMICS
(noun) /bra·nám·iks/
All things bra fit. A subject taught only at peach.

our bras are better


customized bras
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We use the highest quality lace, the best fabric, and expert construction to craft bras that keep looking and feeling fab.
We weave hundreds of thousands of data points into our design process and make specific changes to our bras to cater to different breast (and body) shapes.
Did you know a 38B and a 36C have the same size cups? That’s confusing. peach sizing lets you easily find the bra that fits you best.

peach applause



My bra actually fits! I don't mean like covers my boobs and gives them some lift, I mean, FITS. Like cups 'em, and supports 'em, and sits comfortably in all the lil' nooks and crannies. LOVE IT!!

My stylist is incredibly knowledgeable and extremely helpful! She is just like peach, a definite 5 stars all around!

★★★★★

...and I love your basics too; your leggings and cardigans are SO INCREDIBLY SOFT. I love them, whatever the material is, it definitely works for y'all. Thank you for creating such comfortable and cozy loungewear, it's heavenly.



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